MAM
UFO Moviez reinforces cinema advertising offering
Mumbai: UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform with 3600+ screens across 1200+ cities, has unveiled a new brand identity, which is intended to explicitly represent the company’s core business offering i.e. cinema advertising and add value to its stakeholders.
With this, UFO Moviez is realigning its network, into two powerful channels – PRIME SCREENS (multiplexes and Hollywood release centres) and POPULAR SCREENS (standalone screens and mass appeal screens). With the new channels, insightful business intelligence and a new rate card, advertisers can carry out large screen high impact advertising that can be customized to deliver geo-targeted advertising with zero spill over. The vast network of UFO screens is the largest urban heartland network with 1800+ screens in the PRIME channel and 1800+ screens in the POPULAR channel. UFO – Cine Media Network, is also the leader in metros and Tier 1 cities with over 900+ screens and has virtually no competition in Tier II and III markets.
The new branding effort features the launch of a new & vibrant logo, contemporary montage and an updated company website. The logo brings in modern hues along with establishing the, ‘O’ of UFO which is a mobius strip to become its symbolic identity in the future. Along with this, the new logo also features a new tagline ‘Cine Media Network’, to appropriate and re-inforce its leadership position in the in-cinema media space.sanj
The revamped company website has been designed to be a one-stop destination to advertisers, exhibitors, producers and distributors for all their cinema delivery and advertising requirements. Cinema screens are the one place left, where people still look forward to watching advertisements, it is considered as part of the cinema viewing experience. With affinity to the youth and premium audience, UFO Moviez, helps brands reach and impact a receptive and open-minded audience with ‘Skip’ less advertising.
In mid 2000s, UFO Moviez optimized the potential of Indian cinema with satellite-based technology that transformed Annual Jubilee into Friday box office collections, slow-chain release into First Day – First Show, one blockbuster after another. It has made cinema into an equal experience for the whole country, making it an instant success with the youth that is already teased with pre-release teasers and trailers. UFO’s innovation driven DNA, empowers it to use technology and business intelligence to minimize content irrelevance by providing relevant content, to the relevant people, at the relevant time!
Commenting on the new development, UFO Moviez founder and managing director Sanjay Gaikwad says, “Indian Media & Entertainment industry is rapidly evolving, and hence we determined that our branding and identity needs to be more vibrant, contemporary, confident and more innovative. We are excited to unveil our new brand identity that is progressive, reflects our core business offering i.e. in-cinema advertising more prominently and is in-line with the industry’s evolution. Currently, we are India’s leading in-cinema advertising platform by scale and by reach, and the only network to reach the urban heartland audience with our robust network of 3600+ screens including 1800+ Prime screens, which include multiplexes, and release centers of Hollywood films, making UFO the leader in both Premium and Popular segments. As we continue to focus on growing our ad screen network, our new brand identity will help us to grow our ad revenues exponentially”.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
