Brands
Notice & District turn popcorn into crowned glory
MUMBAI: What happens when cinema meets design? You get a popcorn bucket that wears a crown. In a spectacular fusion of creativity and fandom, District and Notice, the design-led experimental object brand, have joined forces to create a one-of-a-kind collectible for the 10-year anniversary launch of Bahubali: The Epic. The collaboration celebrates not just the film’s grand return but the fans who made it legendary.
The idea was born when District suggested reimagining the iconic crown of Bahubali, a symbol of power, legacy, and cinematic grandeur. Notice took that spark and transformed it into an elevated design experience that turns an everyday popcorn bucket into a work of art.
The result, a bucket crowned with a sculpted topper, blending functionality with fandom and turning a regular movie snack into a keepsake worthy of royalty.
Crafted by Notice’s team of designers, engineers, and makers, each limited-edition piece reflects meticulous craftsmanship, every curve and contour designed to feel as intentional as it is iconic.
“Rather than just create merchandise, we wanted to design a moment,” said the team at Notice. “A simple act like eating popcorn becomes a connection to Bahubali’s epic spirit.”
Available exclusively at Miraj Cinemas, Mumbai, during the film’s release, this limited-edition collaboration stands as a love letter to storytelling, scale, and design that makes even the smallest gestures feel monumental.
Brands
Mother Dairy unveils 30 plus products for summer portfolio push
Ice creams, regional dairy and high-protein range drive 30 per cent growth plans
MUMBAI: If summer had a flavour, Mother Dairy is making sure it comes in at least 30. As temperatures climb, Mother Dairy is turning up the chill with an expansive product blitz, announcing a pipeline of over 30 new offerings across its value-added dairy portfolio. Rolled out in phases through the season, the line-up spans indulgence, health, convenience and regional tastes, an attempt to meet India’s increasingly diverse consumption patterns head-on.
Ice creams take centre stage, accounting for around 20 of the new launches. The brand is introducing formats such as a Two-in-One Matka and Tub, alongside a premium ‘Crafted’ range and flavours like Cream Cheese Pistachio Cone and Kulfi Cassata. There is also a clear nod to calorie-conscious consumers, with the debut of a ‘Go-Low’ range featuring variants such as Choco Almond, Shahi Mewa and Kesar Pista Tilla Kulfi.
Beyond indulgence, the company is sharpening its regional play. Products like Jamun Yoghurt and Bhuna Jeera Raita aim to tap into local flavour preferences, while Shrikhand offered in three variants targets western markets. For northern consumers, Meethi Dahi joins the mix, reinforcing a localisation strategy that goes beyond one-size-fits-all offerings.
Convenience is another key lever. Mother Dairy is expanding its UHT milk portfolio with Cow Milk and Standardised Milk in markets such as Jammu and Kashmir, catering to demand for longer shelf-life products without compromising accessibility.
On the nutrition front, the brand is doubling down on protein. Its ‘Pro’ range is being strengthened with Procurd and Propaneer high-protein curd and paneer variants positioning itself within the growing health-conscious segment while retaining its core taste proposition.
The scale of the rollout signals more than just seasonal experimentation. With expectations of over 30 per cent growth across key categories, the company is betting on innovation as a primary growth engine, supported by a mix of traditional and new-age distribution channels.
Marketing, too, is set to match the ambition. High-impact campaigns across ice creams and flavoured milk are in the pipeline, aimed particularly at younger consumers and designed to amplify summer consumption moments.
In a market where heat often dictates demand, Mother Dairy is not just responding to the season, it is trying to own it, one scoop, sip and spoonful at a time.
