Brands
UBON to continue as Official Audio Partner of Rajasthan Royals for 2024 season
Mumbai: UBON, India’s leading Gadget Accessory & Consumer Electronics brand, has extended its sponsorship with Rajasthan Royals for the upcoming season of India’s premier league T20 competition. The team, which is led by Sanju Samson, will proudly wear UBON’s logo on their Helmet and cap throughout the tournament. UBON is the Official Audio Partner of the Rajasthan Royals.
The announcement was made on Friday through a special visit by UBON’s Co-Founder, Mr. Lalit Arora, to the Royals’ High Performance Center in Nagpur, wherein he was seen presenting the Official Playing Helmet and cap to India’s premier spinner Mr. Yuzvendra Chahal, in the presence of Royals’ Chief Executive Officer, Mr. Jake Lush McCrum.
This collaboration underscores UBON’s commitment to endorsing sports, fitness and encouraging a wholesome lifestyle. The imminent T20 competition stands as one of the most widely viewed cricket tournaments worldwide, and this association will enable UBON to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
Expressing enthusiasm about the collaboration, UBON co-founder & spokesperson Lalit Arora shared, “We are thrilled to align again with the Rajasthan Royals, a truly iconic team in the competition, and to amplify the energy and excitement within the arena. This partnership underscores our dedication to delivering top-notch products and experiences to consumers throughout India. We view this tournament as an ideal stage to spotlight our brand, and we look forward to backing the Rajasthan Royals as they compete against the league’s finest teams.”
Rajasthan Royals CEO Jake Lush McCrum expressed,”We are pleased to announce the extension of our partnership with UBON, a key player in the audio industry. This strategic collaboration not only aims to enhance the entertainment experience for our fan base and players but also signifies a crucial step for UBON in gaining pan-India and global visibility. Through this extension, we look forward to amplifying the reach of UBON’s cutting-edge products and reinforcing our commitment to delivering an unparalleled experience to our stakeholders.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
