Ad Campaigns
Uber, World For All & People For Animals join hands for uberPuppies
MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.
On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.
“Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.
“It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
