Ad Campaigns
Uber, World For All & People For Animals join hands for uberPuppies
MUMBAI: This Saturday on ‘Love Your Pet Day,’ Uber, World For All and People For Animals are bringing uberPuppies to your doorstep in Bhubaneswar, Chandigarh, Jaipur, Mumbai and Nagpur.
On 20 February, Uber urges users to open Uber app at specific times corresponding to their city, slide to uberPuppies to get cuddle-able puppies delivered to them for 15 minutes, at the push of a button. Riders can also speak to the representatives from World for All or People For Animals, accordingly, and Uber, who will be present at the location, in case they’d like to get more details about the process involved in adopting puppies.
“Uber is all about giving riders an amazing experience, be it through chopper rides or rides in Vintage cars… from yachts to even delivering food in some cities. We’re happy to bring uberPuppies to Bhubaneshwar, Chandigarh, Jaipur, Mumbai and Nagpur and through our association with People for Animals, we are eager to spread awareness about adopting puppies and hope as many find a home through this on-demand,” said an Uber spokesperson.
“It’s inspiring to see companies get involved in activities that involve our four-legged stray friends. Thanks to the uberPuppies initiative, we now have the opportunity to reach out to a larger audience and spread awareness about our cause in an exciting and engaging way,” said World For All Animal Care co-founder and president Taronish Bulsara.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
