Ad Campaigns
Uber wants every opportunity to be ‘Within Her Reach’
NEW DELHI: Uber India and Dentsu Webchutney have launched a new campaign to double down on their commitment to make every opportunity #WithinHerReach – a conversation that Uber started last year in collaboration with the agency.
It is based on the insight that the lack of remote-working options and rigid working hours have kept women away from the workforce. But the new normal offered a new concept as Work(ing)-From-Home began to function as the only option – at least for a long while. Suddenly, second careers began to work for women, as did night shifts and jobs anywhere from around the world.
The campaign has been launched on the back of a print ad in an English daily and has already sparked conversation on the subject across LinkedIn, Twitter and Instagram.
Dentsu Webchutney vice president Priyanka Borah said that with WFH and remote-working opportunities, fewer women will feel compelled to drop out of the workforce. “And as a result of this, more women will grow into senior leadership roles. It’s taken a pandemic for us to get here – but it’s important we seize this silver lining to move forward,” she noted.
Uber marketing director APAC Sanjay Gupta added, “2020 has been a year to forget but it did have one silver lining. More Indian women entered the workforce during the pandemic-induced lockdown, attracted by the possibilities of working remotely and on flexible hours. As we enter the new normal, let's continue to fuel this momentum and make flexible work and WFH essential elements of corporate India.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
