Ad Campaigns
Uber invites riders to flaunt their ratings in latest campaign
Mumbai: Uber has announced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by reasons as to why they think they were rated that high by drivers, in order to win freebies including one year worth of free Uber rides.
Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people. As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.
Speaking about the campaign, Uber India, South Asia head of central operations, Nitish Bhushan said, “Just like a rider wants to drive with a better-rated driver, drivers are also inclined to serve polite and well mannered customers. This initiative of ours is a reminder of just that, along with being a fun way to promote the desire in riders to be conscious of their surroundings, behaviour, and be more polite to each other.”
The social media contest has been designed to elevate the Uber ride experience for users across India.
Contest: Rewarding excellence in riding
As part of the first leg of the contest, Uber is celebrating the top 100 riders with the highest ratings. All riders with a rider rating of 4.8 and above are encouraged to share their top 3 reasons they think they were rated that highly by drivers. Wit and humour in the responses will get them brownie points.
Participants will need to submit their entries by sharing screenshots of their Uber rider rating, along with the three reasons as a post on X, using the hashtag #UberFlex, by 26 June.
Prize for top three entries: Free Uber rides for one year (up to Rs 50,000 each)
For 100 best entries: Uber credits worth Rs 2,000 each
Winners will be contacted via social media direct messages. Fulfillment of prizes will be mailed directly to winners from Uber.
The Uber app also offers a Privacy Center to all riders, where they can get insights into their past trips, including a split of the ratings they received from drivers, and various ways to improve ratings. Uber has always promoted good behaviour on the platform.
Key features and offerings as part of Privacy Center include:
1. Summary of Usage: Users can access a summary of how they utilize Uber’s services, providing transparency on data usage.
2. Data Tracking Control: Users have the option to control data tracking for personalized ads, ensuring preferences are respected.
3. Account Security: Users can manage account security features, including account deletion, to maintain control over their personal information.
4. Privacy Overview Page: A comprehensive resource providing insights into Uber’s privacy practices, guiding users on how their data is managed and safeguarded.
5. Privacy Inquiry Submission: Users can submit privacy inquiries directly through the Privacy Center, addressing any concerns or questions they may have regarding their data.
How to access Privacy Center:
. Tap Account: In the Account section of the Uber app, tap the icon next to the name and then tap ‘Privacy and Data’ to see the summary.
. Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to access the page where all the data will be given: Trips taken, Uber Go data, and rider rating earned.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
