MAM
Tyroo is exclusive partner for SlideShare India
BANGALORE: Yahoo’s Indian ad network joint venture Tyroo Media and SlideShare today announced an exclusive partnership in the India region.
Under this agreement, Tyroo Media will be the sole marketing and sales partner for SlideShare’s advertising solutions in the country.
Tyroo Media’s Business Head, Nitin Chowdhary said, “We are delighted to announce our exclusive partnership with SlideShare – the world’s largest community for sharing business presentations. SlideShare has almost 2 million unique premium users in India that consist of managers, decision makers and executives. SlideShare ensures that this premium audience is engaged by quality content in business, management, finance and other areas. We will be working with the SlideShare team and to contribute to their monetization strategy in India.”
SlideShare COO and co-founder Amit Ranjan, COO said, “Tyroo’s experience in the Indian market and their strong focus on premier inventory makes them an ideal partner for SlideShare. We are constantly innovating with our platform and the introduction of Zipcast recently, which is a viral public meeting service, is an example. In India we have experienced a growth in excess of 200 percent plus over the last year.”
Tyroo Media’s pay for performance contextual advertising network provides a platform for advertisers who want to reach targeted users and for publishers who want to monetize their online inventory to come together and do business.
SlideShare is a presentation-sharing community that connects professionals through content. The site’s 50 million monthly users upload tens of thousands professional presentations every day. SlideShare’s Zipcast service enables viral public meetings and secure private meetings.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
