MAM
Two99 welcomes Vishnu Kanth Gokul as chief growth officer
Mumbai: Two99, a leading force in digital innovation and strategic growth, is excited to announce the appointment of Vishnu Kanth Gokul as the new chief growth officer. Gokul joins the team with an impressive background, having accumulated nearly 30 years of experience in digital and media sales across some of the industry’s most respected platforms and companies.
Gokul’s career is highlighted by his roles at renowned organizations such as Rediff, Sify, Sulekha, Rajshri.com, 123greetings.com, Percept, Times Internet ( Cricbuzz.com), Qoruz, and Zoo Media Network as a dominant player onboarding top-tier agencies and securing major brands, which led to increased revenue and market share.
At Two99, Vishnu will play a pivotal role in steering the company towards new heights of innovation and collaboration. His appointment is a testament to Two99’s commitment to excellence, nurturing human relationships, and safeguarding core values and ideas.
“We are excited to welcome Vishnu to our team. His exceptional track record, deep understanding of the digital landscape, and commitment to growth align perfectly with our vision at Two99. With Vishnu’s leadership, we are poised to revolutionize the digital ecosystem, enhancing user experiences, cultivating dynamic communities, and optimizing distribution efficiency.” Two99 (e-commerce, tech marketing, cyber security) CEO Agam Chaudhary.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
