MAM
Two Indian agencies bag metals in Clio Awards 2013
MUMBAI: Wah Wah Music and DDB Mudra from India achieved a huge success by making it to the list in the Clio Awards 2013, which recently announced winners in nine out of the total nineteen categories.
For the original music in the film technique category award Wah Wah Music won Silver for its entry Nike ‘Parallel Journeys‘ directed by Dhruv Ghanekar. The agency behind the campaign was JWT India, whose NCD Senthil Kumar wrote the film directed by Abhinay Deo of Ramesh Deo Productions (RDP).
In the Print Technique category, DDB Mudra won a Bronze for work on Volkswagen Attention Assist System titled ‘Art Direction Board‘, for Illustration. The work done by DDB Mudra Delhi gives credit to art directors Raylin Walles, Rajit Gupta and Satyin Patel (also the illustrator), with CCO Sonal Dabral.
The awards also had four jury members from India, namely chairman and chief creative officer Josy Paul, BBDO India; co-founder and chief creative officer Agnello Dias, Taproot India; Studio Eeksaurus Production and director E Suresh, and director Prasoon Pandey, Corcoise Films. The annual awards prove distinction in advertising, design and communication across various media.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
