MAM
DDB Mudra & WARC launch India’s first strategy evening
MUMBAI: Advertising is all about creativity, but strategy is what keeps it on course. In an industry first, DDB Mudra Group has partnered with WARC to host Portfolio Evening: Strategy Edition in Mumbai on 26 November 2025, offering young strategists a chance to shine.
Open to professionals with zero to five years of experience, the event invites participants to present their work in 20-minute sessions before a jury of India’s leading strategy experts. Registrations are open until 15 November, and applicants must submit two pieces of work from their portfolio or developed in response to briefs, demonstrating their ability to spot consumer insights, define problems, and craft strategic recommendations.
The evening promises direct feedback from some of the country’s most respected strategic minds, including Sideways Consulting former CSO Aditi Patwardhan; Leo CEO – South Asia Amitesh Rao; TBWA India CSO Anirban Mozumdar; and DDB Mudra Group president and managing partner – growth and strategy Menaka Menon, among others.
The winner will receive exclusive access to WARC’s coveted thought leadership series, Creative Impact Unpacked from Cannes, taking the learning beyond the competition. The evening will also mark the launch of WARC’s Future of Strategy 2025 report in India for the first time. The report maps the evolving role of strategic planning in an AI-driven, rapidly fragmenting media landscape, offering key insights shaping global agency practices.
This inaugural event aims to nurture the next generation of strategy talent, connecting them with industry leaders while showcasing how sharp thinking can transform ideas into impactful campaigns. With creativity in the spotlight and strategy taking centre stage, this is one evening Mumbai’s advertising world will not want to miss.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
