Ad Campaigns
Twitter celebrates IWD2020 with a tribute to voices that inspire #EveryWoman
MUMBAI: Twitter has been at the epicentre of powerful public conversations and women’s movements have been a part of that. For instance, in the first few months of 2020 there was an 87 per cent growth in conversations in India to do with women’s day and women’s empowerment when compared to the same months in 2019 (1 Jan – 25 Feb).
Globally, there have been 125 million tweets about feminism and equality over the past three years. Conversations are closely tied to International Women’s Day, as Twitter has seen a spike in Tweet volume over the past three years on and immediately surrounding 8 March. To celebrate the day this year, Twitter has launched a special emoji that is activated with the hashtags #EveryWoman and #प्रत्येकमहिला.
Remember this Tweet?
We launched this special emoji to celebrate #EveryWoman who you told us inspired you.
Tweet with #EveryWoman or #प्रत्येकमहिला https://t.co/RI5vmtpcRd pic.twitter.com/rjgB2YUp5f
— Twitter India (@TwitterIndia) March 5, 2020
Speaking about the campaign, Twitter VP Asia Pacific Maya Hari said, “At Twitter, we see incredibly vibrant and diverse voices on our platform, from those engaging in joyful everyday conversations, to strong women who raise awareness about issues that matter. Through #EveryWoman, we want to highlight every shade and every kind of Indian woman, and honour those who are transforming how we are perceived in the workplace and beyond.”
The platform will be celebrating five inspiring women; Tamil playback singer Chinmayi Sripaada (#VoiceOfChange), runner Dutee Chand(#RecordBreaker), scientist and entrepreneur Kiran Mazumdar Shaw (#Catalyst), CNBC TV18 managing editor Shereen Bhan (#TwitterTurk), and former minister of external affairs late Sushma Swaraj (#TwitterDiplomat).
Speaking about the initiative as well as conversations by women on the platform, Twitter India MD Manish Maheshwari said, “Twitter is committed to powering positive change by fostering healthy conversations, sharing stories that inspire, and highlighting individuals who create real impact through Twitter. As a company committed to ensuring inclusivity and diversity, #IWD2020 is particularly special to us. In fact, Indians are the second largest group to follow @TwitterWomen after Americans. It is our honour to acknowledge these incredible Indian voices who make conversations on Twitter interesting and vibrant, inspiring #EveryWoman while at it.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
