Brands
Twitter bans cryptocurrency ads
MUMBAI: Twitter has officially banned cryptocurrency ads, both initial offerings and sales of virtual currency tokens. Following the announcement, the bitcoin value crashed 8 per cent to $7929. Aligning itself with other major companies like Facebook and Google, Twitter has taken the stand to protect its users from being duped.
In a statement, the social networking site said it was committed to ensuring the safety of the community. Twitter said,”We know that this type of content is often associated with deception and fraud, both organic and paid, and are proactively implementing a number of signals to prevent these types of accounts from engaging with others in a deceptive manner.”
Starting today all such ads will be banned. Earlier in March, Twitter started purging itself of accounts that were soliciting cryptocurrency exchanges in the name of famous personalities like Elon Musk, John McAfee, etc. In the next one month, all users will be informed of the new policy.
The exceptions are major public listed companies that deal in cryptocurrency or even secure wallet services who will be allowed to advertise.
Cryptocurrency organisations don’t work with banks or governments and instead use blockchain technology where these digital coins are created by supercomputers. However, reports suggest that the ban won’t harm them since just 1 per cent of their traffic is via such paid ads.
Reddit banned the ads in 2016 followed by Google and Facebook recently
Also Read :
Facebook to ban cryptocurrency ads
Google to ban cryptocurrency ads
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
