Ad Campaigns
TVS Ronin teams up with TBWAIndia to master #TheArtOfProtection
MUMBAI: TVS Ronin is blending tradition with throttle in its latest campaign, “The Art of Protection”. Teaming up with TBWAIndia, the brand has launched a limited-edition helmet collection to mark World Art Day — where the brush meets the brake and heritage meets headgear.
Inspired by Indian folk art styles like Warli, Madhubani, Gond and Pattachitra, the helmets aren’t just about saving lives, but saving legacies. Each piece is a hand-painted ode to India’s cultural wealth — a moving mural on two wheels.
Adding to this, TVS Motor Company head business – premium, Vimal Sumbly shared, “TVS RONIN has always been about enabling riders to express their unique personalities. ‘The Art of Protection’ is a powerful manifestation of this philosophy — an initiative that not only safeguards our riders but also carries forward India’s incredible artistic heritage.”
TBWAIndia creative head – South, Rathish Subramaniam commented, “India’s cultural richness deserves more than preservation; it demands celebration. This campaign captures just that spirit through the raw, #Unscripted lens of the TVS RONIN.”
The initiative tackles two problems head-on: the casual disregard for helmet use among riders, and the fading visibility of India’s traditional art forms. The result? A campaign that’s part PSA, part gallery on the go.
The numbers back the buzz: a 3.6 per cent engagement rate, eight per cent bump in Instagram followers, and over 75,000 page visits in just a week. With audiences asking for more, TVS is already shifting gears towards a phase two. Art never looked so fast.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
