Ad Campaigns
TVS iQube’s launches #AchchiShuruwat campaign
Mumbai: TVS iQube has launched its latest integrated marketing campaign, #AchchiShuruwat, translating to ‘A Good Start’.
Rooted in the philosophy of fresh beginnings and sustainable living, the campaign showcases the TVS iQube not only as a mode of transportation, but as a transformative lifestyle choice. Since its launch in 2020, TVS iQube has stood for quality, comfort, connectivity, and affordability. In the last few years, it has crossed several milestones, embodying one’s independence and aspirations.
At the heart of #AchchiShuruwat lies the belief that every journey, especially those towards realizing great dreams, begins with a promise of a new dawn – a promise embodied by TVS iQube. It symbolizes independence, aspiration, and the pursuit of personal and economic growth while fostering a sense of community and connectivity among riders.
Commenting on the campaign, TVS Motor Company VP marketing & EV business Saurabh Kapoor said, “With #AchchiShuruwat, we aim to position the TVS iQube not just as a mode of transport, but as a partner in the pursuit of dreams. We believe that every journey, no matter how small, holds the potential for a good start – a fresh, hopeful beginning towards a brighter tomorrow. TVSM will continue to partner our customers in their journey of success, by making trustworthy and superior electric mobility experience more accessible.”
TVS iQube is inspired by three fundamental principles: Giving customers the POWER OF CHOICE for range, connected capabilities and colours; Complete PEACE OF MIND around vehicle safety by adhering to latest norms and overall purchase experience leading to promise of delivery and the SIMPLICITY OF OPERATING the TVS iQube which is impactful yet hassle free. This will enable electric mobility accessibility to everyone and further establish TVS iQube’s proposition of being India’s favourite family EV. Currently, the TVS iQube Electric scooters are available in 434 cities and 651 dealerships across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
