MAM
TVS Credit provides financial aid to families of employees succumbing to Covid
Mumbai: Financial services provider TVS Credit Services Ltd has extended additional financial assistance under its Employee welfare program – Parivaar to support employees during the health crisis.
The company had added several benefits to the welfare program during the initial outbreak of the pandemic. This included plans to provide monetary compensation equal to three years of the employee’s salary to the families of employees who lost their lives in the pandemic. It also provided three years of family medical insurance and a dedicated financial adviser to guide the family on managing the fund effectively.
Elaborating further on the program, TVS Credit Jayashubha K, chief people officer said, “While we understand that no financial aid or assistance can compensate for the loss of loved ones, it is important for us as an organization to reassure and provide security to the families while they overcome the bereavement. Since the surge in Covid-19 cases across India, several families of our employees struck with the misfortune have been assisted. We are committed to continue our efforts and support our employees to get through these unprecedented times.”
It has also introduced various other welfare initiatives which includes special insurance schemes to cover Covid centric hospitalization and medical expenses and assistance in emergency consultation for the employees and their family members. To provide additional help, the organization has also set up a Covid helpdesk & support centers in Maharashtra, New Delhi, Uttar Pradesh to assist with immediate medical treatment and provide emergency support to the ones in need.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
