MAM
TV rules ad spends in NZ, Internet catching up fast
MUMBAI: The latest figures from the Advertising Standards Authority (ASA) show television captured the most advertising spending in 2011, pushing newspapers into second place. The internet is fast closing in on both in New Zealand.
The ASA revealed that TV accounted for 28.4 per cent of total advertising spend during 2011 and increased from $607 million in 2010 to $618 million in 2011.
Newspaper continued to be at No. 2 with 26.7 per cent share but registered drop in spends from last year’s $627 million to $582 million.
In 2011 online maintained its lead over radio, which it had established in 2010, as revenue jumped from $257 million (12 per cent of total ad spend) to $328 million (15.1 per cent).
As the emerging new media rose faster than old media, the total ad spending increased marginally in 2011 to $2.179 billion.
The report also added that search ads still account for the majority of spending in the new medium.
The figures for television consist of all cash revenue, including agency commission, excluding GST from free to air (including prime) and pay television.
The newspapers figure includes all cash revenue, including agency commission, excluding GST Goods and Services Tax) from all daily, Sunday and community newspaper titles in New Zealand. The revenue includes display, retail, classified and insert advertising.
The figures for online advertising expenditure are based on gross amounts charged to advertisers and inclusive of any applicable agency commissions. The 2011 figures include display Advertising which includes banners, skyscrapers, rich-media, streaming advertising, email, online video and other forms of interactive display advertising; classifieds, which include revenues from ads placed to buy or sell an item or service and search and directories advertising which includes revenues from online directories and search engine listings.
In case of radio the figure includes all cash revenue, including agency commission, excluding GST from members of the Radio Broadcasters Association (RBA). Actual returns comprised 99 per cent of the total radio advertising revenue for 2011. The total also includes an estimate for non-RBA members, Kiwi and student radio based on direct industry knowledge and projections based on market share.
MAM
Aparna Bhawal steps down as KFC India CMO after three years
Set to exit by May 2026, launches AB Advisory Group for growth strategy.
MUMBAI: From brand buckets to building her own playbook, Aparna Bhawal is swapping the CMO seat for the founder’s chair. Bhawal has resigned as chief marketing officer of KFC India and its partner markets, drawing the curtain on a three-year stint with the Yum! Brands portfolio. She is currently transitioning responsibilities through March and is expected to complete her exit by May 2026.
The move marks a shift towards entrepreneurship, with Bhawal setting up AB Advisory Group, a venture aimed at working with founders and scaling businesses on growth strategy, execution and commercial focus. The decision, she indicated, has been a long-considered one centred on building a platform that helps companies navigate growth with sharper strategic direction and stronger marketing fundamentals.
With over two decades of experience, Bhawal’s career spans leadership roles across HT Media, The Coca-Cola Company and Procter & Gamble, covering brand building, consumer engagement and business growth across categories.
Beyond corporate roles, she has remained closely involved with the industry ecosystem. She is part of the managing committee of The Advertising Club of India for 2025–26 and serves as an advisory board member at the Indian Influencer Governing Council.
Her contributions have also earned recognition, including features in BW’s Top 100 Marketers list and BW Marketing World’s Most Influential Women list in both 2024 and 2025.
As Bhawal steps into her next chapter, the shift reflects a broader trend in marketing leadership where seasoned operators are increasingly moving from building brands to building businesses.
