MAM
TV ad volumes in May’22 grew two-fold growth vs May’20: TAM AdEx
Mumbai: The total advertising volumes on television grew two-fold in May 2022 compared to the same period in 2020(May 2020), according to the latest report by TAM AdEx.
The report showed that ad volumes grew by 73 per cent in May’21 compared to May’20 and 100 per cent in May’22 compared to May’20.
More than 3800 categories, 2415 advertisers and 370 categories advertised in May 2022.
Reckitt, Hindustan Unilever, Brooke Bond Lipton were the top three advertisers in May 2022. Godrej Consumer Products, Ponds India, Cadburys India, ITC, Coca Cola India, Pepsi Co and Amazon Online India were also among the top ten advertisers. The top ten advertisers contributed to 35 per cent share of ad volumes in May.
The top advertising categories on TV were toilet soaps and toilet/floor cleaners with Lizol All In 1 being the top brand followed by Dettol Intense Cool Soap.
Three new categories including aerated soft drinks, tea and retail outlets – jewellers emerged in the top ten category advertisers. Retail outlets – jewellers saw the highest surge in ad volumes with 12x growth followed by paints which saw 7.4x growth in May 2022 as compared to May 2021.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
