MAM
TRUST Group appoints Tilt Brand Solutions as strategic & creative partner
MUMBAI: TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. With a full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline.
The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund, to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times.
TRUST Group is one of India’s leading full-service financial houses with about 20 years of experience in providing solutions and services across multiple asset classes, with leadership in the fixed income space. TRUST Mutual Fund has developed an IP process methodology that has been audited and ratified by an independent credible agency. A first of its kind, this methodology aims at delivering consistent risk adjusted returns with low volatility.
TRUST Mutual Fund CEO Sandeep Bagla said, “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”
Added Tilt Brand Solutions chief strategy officer Paul Dueman “The need of the hour given the current socio-economic backdrop is for institutional investors to future-plan for the medium to long term, with the ability to capitalize during this downturn, while gearing up for the recovery. We at Tilt are confident to partner TRUST MF to successfully launch its fixed-income funds and take pride in the fact that we will be part of the team that is responsible to bring Corporate India this innovative fund during these uncertain times."
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
