Ad Campaigns
Truecaller shows why caller IDs are important in a new campaign with ‘Dream Girl’
MUMBAI: Truecaller today announced a new awareness campaign in collaboration with Balaji Motion Pictures’ latest production, Dream Girl starring Ayushmann Khurana. The objective behind this collaboration is aimed at highlighting the importance of ‘Taking the Right Calls’ among Indian viewers, through a series of short videos that builds on the titular role played by the lead who pretends to be a dream girl in the film. The campaign films showcase actor Ayushmann Khurana addressing the fact that people are often subjected to fake calls and platforms like Truecaller can determine the ‘True Identity’ of the callers to protect themselves from spammers.
Speaking on the integration, Manan Shah, director marketing, Truecaller, said, “Spam and fake calls are continuing to cause discomfort amongst people. For the past decade, it has been our continuous endeavour to provide a safe and secure communication platform with our improved Caller ID and spam blocking features. This collaboration is intended to bring more awareness to Indian viewers through the big screen. We are looking forward to a successful release of the movie and wish the film to be a blockbuster hit at the box office.”
Sharing her thoughts on the partnership, Ruchikaa Kapoor, head – marketing and brands, Balaji Motion Pictures, said, “We are delighted to associate with Truecaller for our film Dream Girl. There’s always a name behind the number who is calling you and in this case, it’s DreamGirl – Pooja. This association synergises well with the theme of our film and is an innovative way to reach out to audiences. Associating with a widely used caller ID app like Truecaller has given us an edge in spreading awareness about the film by staying true and relevant to the context of the film.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
