MAM
Truecaller introduces ad tools for advertisers to engage with 320 mn people
Mumbai: Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel.
Extending its platform towards mobile advertising and serving as a connecting dot between brands and potential customers, Truecaller Ads will provide marketers with a unique combination of expansive scale, engagement, an exclusive environment, nuanced targeting capabilities, and first-party data insights for precise audience segmentation.
Truecaller Ads have been a gateway to helping brands reach out to millions of users, embarking on their presence and generating brand awareness by using a myriad of ad formats, innovative ad experiences, and performance metric calculators to track performance, among others.
Marketers can access the following products to reach Truecaller audiences more effectively:
- The Truecaller Audience Extension: It helps advertisers reach Truecaller audiences on over 1000+ premium apps across domains. A wide range of ad formats can be used ranging from display banners, interstitials, videos, GIFs, and Native ads. The product is integrated with all leading MMPs like Appsflyer, Branch, and Kochava, which offers a transparent and trustworthy environment.
- Truecaller Ad Server: An ad-tech stack that drives advertiser KPIs with features and functionalities to optimise performance, offering advertisers transparency, flexibility, and optimization capabilities on par with the best ad servers in the market and integrated with all leading MMPs for seamless tracking of performance.
- Innovative Ad Experiences: Such as “click to article,” which allows for the display of instant snackable articles, “click to call/SMS,” and “easy lead form” aid in the propagation of the demand funnel. These click experiences can be served even without an internet connection.
Speaking about the launch of the new tools, Truecaller vice president of global ads business Sagar Manikpure said, “We recognise that today’s marketing objectives demand a well-orchestrated solution that combines the precision of first-party data with engaged audiences at scale. The massive global user base of 255 million DAUs, each engaging with the app several times a day via call and SMS-based interactions, provides us with a rare combination of hyper-scale of users, frequent engagement, and access to unique insights in a privacy-safe way. We then combine this with an intently designed ad stack and carefully crafted solutions to help marketers deliver on a range of objectives while extracting the highest ROI on their advertising spends.”
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
