MAM
Trivayu Media Works announces its customer success services portfolio
Mumbai: TriVayu Media Works has announced the launch of its new customer success service portfolio. The services will be launched under a new brand called TMW: NBUx (next billion users’ experience). With a presence in over 200 districts, 1,000 villages, and 20+ states across the country, TMW is a private hyperlocal content distribution company and distinguishes itself as a solution that assists India’s leading companies in targeting the hyperlocal market through the development of super-niche content, marketing, and resource services.
TMW: NBUx’s customer success services include live chat support, email support, online reputation management, and telephony (inbound and outbound) in 10+ languages. TMW: NBUx service is a plug-and-play kind of module where clients just have to select their customers and define the aim or queries. TMW’s team will also facilitate the strategy and execution using their in-house CRM ecosystem. Soon, TMW plans to offer short services such as customer response surveys and user intent research surveys as well.
“We are thrilled to announce the launch of our customer success services portfolio under the new brand of TMW: NBUx. The service aims to empower any B2C brand that is keen to enhance its customer loyalty and satisfaction. There are many tier-two-based SMB companies that want to set up a customer success team but are not able to do so due to a low budget and lack of awareness. With our cost-efficient and feasible plug-n-play hyperlocal dialect module, we are driven to serve more brands and help them scale quickly and build customer trust,” said Trivayu Media Works co-founder Ratnendra K Pandey.
TMW offers content in 15+ languages to help brands reach a wider audience in tier two and tier three cities where branding and its associated concepts are challenging to develop. TMW also trains and employs youth in content learning, and the process is completely free until a candidate begins earning money. Candidates are hired based on their performance and work from TMW’s micro-offices, which the company claims no other company offers. By collaborating closely with trained resources from tier two and tier three cities, TMW is able to save its clients up to 30 per cent on project costs.
Brands
Kia India partners HYBE India for 15-city global girl group auditions
Automaker backs nationwide talent hunt with immersive Syros-led youth engagement
NEW DELHI: Kia India has partnered with HYBE India as the exclusive automotive partner for its first large-scale global auditions aimed at discovering India’s next international girl group.
The initiative will span 15 cities, combining on-ground and digital auditions to create a global pathway for young Indian talent. The collaboration blends entertainment with brand engagement, positioning the automaker at the centre of a youth-driven cultural platform.
As part of the rollout, HYBE India will bring its globally recognised artist development model to India, building on the legacy of HYBE, known for creating acts like BTS and KATSEYE.
The partnership will come to life through HYBE India Pop-Up Parks across cities, featuring the 2026 Kia Syros as a central attraction. A key highlight is the ‘Kia Engagement Zone’, an in-car content creation setup that allows participants to record and share performance videos, turning the vehicle into a creative studio on wheels.
Kia India senior vice president marketing and sales Atul Sood said, “Kia India’s collaboration with HYBE India reflects a shared understanding of how culture, creativity and youth aspirations are evolving today.”
HYBE India head of business development Sarthak Arora said, “This collaboration enables us to build a meaningful platform that helps unlock India’s potential on a global stage.”
The on-ground activations will begin in Guwahati on 2 May, followed by Mumbai, Pune, Hyderabad, Bengaluru and New Delhi, before expanding to other cities including Chennai, Ahmedabad, Kolkata and Chandigarh. Online auditions will run from 31 March to 31 July, extending participation to Indian talent worldwide.
With this move, Kia India is stepping beyond mobility to engage with youth culture and creative ambition, aligning its brand with a generation that values global exposure, identity and self-expression.
