MAM
TRA ranks Amitabh Bachchan as India’s most desired personality 2020
MUMBAI: TRA’s most desired personalities list has ranked Amitabh Bachchan as India’s most desired personality 2020. Salman Khan is ranked second followed by Akshay Kumar at third position among the top 25 desired personalities listed in the report. Indian National Cricket team captain, Virat Kohli, is ranked fourth in the list to become the most desired cricketer this year. Aamir Khan is India’s fifth most desired personality in 2020 as per TRA’s report. TRA's most desired personalities 2020 is the sixth in its series, and the list is arrived at through a primary research-based on TRA’s proprietary 36-attribute based desire matrix through face-to-face interviews with 1454 viewer-influencers across 14 Indian cites.
TRA Research CEO N. Chandramouli observed, “TRA’s Desire Matrix measures 36 attributes of Desire that get deeply embedded into the subconscious of the audiences over time. It measures the aspirational, emotional, rational and communication aspects of desire that audiences most relate with. In this year’s list of the top 25, nineteen male and six female personalities are the audiences’ choices. Old proves to be gold when it comes to India’s most desired personalities.”
The CEO of the brand insights and research company further added, “Desire is the most fundamental of human expressions and is generated due to subliminally embedded psycho-socio-cultural inputs that audiences receive overtime. This list of personalities is a precursor to the soon-to-be-released TRA’s most desired brands 2020 which lists India’s 1000 top brands measured on TRA’s proprietary desire matrix”.
The research company also publishes TRA’s brand trust report currently in its tenth edition.
South Indian superstars, Rajnikant ranked 15 all-India, Ram Charan ranked 19 all-India and Ravi Teja ranked 22 all-India are also listed among the top 25 Desired Personalities this year.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
