MAM
Toshiba launches ‘Bowl To Sachin’ campaign
MUMBAI: Toshiba India has launched the promotional campaign, Bowl To Sachin.
As part of the celebration, all Toshiba laptop or netbook buyers get an opportunity to participate in the lucky draw contest, out of which six winners would be able to bowl to its brand ambassador Sachin Tendulkar on 30 January 2011 at Phoenix Mills.
To participate in this campaign, customers need to purchase Toshiba laptops between 1 October 2010-31 January 2011 and complete the warranty registration online at the Toshiba India website within two weeks of purchase. This campaign includes a two-day all-expenses paid trip to Mumbai for the six winners to play with Sachin. These six winners who bowl to Sachin would be decided on a month on month basis starting from November 2010 till January 2011.
Besides this great chance to Bowl to Sachin, 1000 other prizes would be given away on the basis of lucky draws to the Toshiba customers. The first 500 prizes would be drawn on 10 December, 2010 and another 500 prizes would be drawn on 21 February 2011. Herein, lucky winners would get latest Toshiba laptops, netbooks and Tanishq Gold Vouchers ranging from Rs 3000 to Rs 9,000.
Toshiba India director, PC division Wu Tengguo says, “Festivity is already in the air in India with the festival of lights – Diwali just round the corner. Toshiba intends to spread more fun, excitement and joy amongst its customers with the launch of this campaign. It provides once-in-a-lifetime opportunity to six lucky winners to play with the legendary Batsman – a thought that most can only dream of but never pursue.”
Tendulkar said, “I definitely believe in the Toshiba credence of going that extra mile. I love this campaign since it gives me another chance to bond with my fans, celebrate my association with Toshiba and its valued customers, who value quality, technology and design, just like me. This promotional activity has been designed in a manner that I’ll be able to play with so many of my fans. I am ready to bat and face the chosen ones to bowl to me on 30 January and share some cherishable moments with them. This is my festival gift to all those who believe in Toshiba’s strong values.”
MAM
Marengo Asia Hospitals appoints Pallavi Mishra as PR head
15 plus years experience; joins from Kaizzen to lead reputation and comms strategy.
MUMBAI: In the business of healing, words matter almost as much as medicine and Pallavi Mishra is stepping in to script the next chapter. Marengo Asia Hospitals has appointed Mishra as head of public relations & communications, bringing on board a communications professional with over 15 years of experience spanning consulting and agency-led mandates. The move signals a sharper focus on narrative-building as the hospital network expands in an increasingly competitive healthcare market.
Mishra joins from Kaizzen, where she served as director – PR. Her previous roles include senior consultant at First Partners and senior manager at Percept India, where she worked across strategy, crisis communications, media relations, and public policy. Her career has largely centred on helping organisations manage reputation while navigating scale, scrutiny, and transition.
In her new role, Mishra will oversee brand reputation across all verticals, with a mandate to strengthen Marengo Asia Hospitals’ public narrative through consistent and meaningful brand-building efforts.
Announcing the move on Linkedin, she noted that the role brings together her interest in healthcare communications, storytelling, and purpose-led branding, adding that she looks forward to contributing to the organisation’s focus on patient-first care, accessibility, affordability, accountability, and innovation.
The appointment comes as Marengo Asia Hospitals continues to scale its presence, with the addition of a seasoned communications leader expected to bring greater coherence to its messaging while aligning closely with its patient-centric positioning.
