MAM
Tops joins Horn OK Please festival as presenting partner
Mumbai: GD Foods MFG (I), the company behind Tops, has announced its partnership with the Horn Ok Please Festival as the ‘presenting partner’ for the 13th edition. The festival will take place on 16 and 17 November 2024 at JLN Stadium in Delhi, featuring a vibrant lineup of Punjabi superstars, rappers, and hip-hop icons.
As the presenting partner, Tops will play a key role in curating an exciting mix of food, music, and cultural experiences that reflect the energy of today’s youth. Known for its diverse range of products that combine taste, quality, and trendsetting appeal, Tops sees this collaboration as a great way to connect with a dynamic, culture-driven audience. The brand has been associated with the Horn Ok Please Festival since 2019.
“We are thrilled to partner with Horn Ok Please as the Presenting Partner,” said GD Foods vice chairman Dr Nitin Seth. “Our brand has always embraced the enthusiasm and creativity of young people, and this festival embodies that same spirit of innovation, self-expression, and cultural celebration. This association offers an exciting opportunity for us to engage with the vibrant youth of today, supporting an event that reflects their versatile talents and passions, and their love for music and food. We are committed to delivering a brand experience that resonates with the ever-evolving tastes of our consumers, and this collaboration aligns perfectly with our mission of delivering India ka top taste to our consumers.”
As part of the collaboration, Tops will also introduce a series of exciting activations and engagements at the event including a specially curated menu of delectable dishes prepared with Tops products, further enhancing the festival’s immersive vibe and offering fans a chance to engage with the brand in new and innovative ways.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
