MAM
TOPS partners with Femina Miss India 2024
Mumbai: GD Foods MFG (I) Pvt Ltd, the Indian food products company behind TOPS, an Indian FMCG brands, proudly announces its partnership with Femina Miss India, 2024 as the co-powered by partner. This partnership underscores the brand’s dedication to supporting and empowering women who embody grace, talent, and ambition. Femina Miss India, 2024 will be the 60th edition of the Femina Miss India beauty pageant, which marks a historic milestone as the pageant celebrates its diamond jubilee year.
Femina Miss India, a platform that has given Indian women the opportunity to make a mark on the global stage for six decades, celebrates the diversity and dynamism of Indian womanhood. As the co-powered by sponsor, TOPS aims to amplify this platform, showcasing its dedication to promoting confidence and leadership among young women across the country. As one of India’s most trusted and loved consumer brands since 1984, with a large share of women consumers, TOPS is proud to be closely associated with the aspirations and dreams of Indian women for the last four decades.
G.D. Foods vice chairman, Nitin Seth shared, “We are thrilled to partner with Femina Miss India, an iconic event that celebrates the spirit of Indian womanhood and excellence. At G.D. Foods, we believe in empowering Indian women to make a mark on the global stage and celebrating their achievements. This collaboration reflects our commitment to supporting young talents who inspire and lead with ambition, passion, and determination”
The Femina Miss India diamond jubilee edition will culminate in a star-studded finale where the reigning Miss India will crown her successor. The ultimate winner will represent India at the prestigious Miss World pageant.
With a diverse product range including iconic brands like TOPS ketchup, noodles, pickles, and culinary sauces, the TOPS range of products have been a staple in Indian kitchens for generations. Endorsed by Kareena Kapoor Khan as its brand ambassador, TOPS enjoys a strong domestic presence and has successfully expanded its reach to consumers in 30 countries worldwide.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
