MAM
Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids
MUMBAI: Encouraged by the response to Cricket Attax, the official IPL trading cards game, Topps India Sports and Entertainment will be launching the Topps Slam Attax – Rumble, Trading Card Game collection.
Based on the popular World Wrestling Entertainment franchise, fans can now collect over 223 Trading Cards of their favourite WWE SuperStars in their official look and play a skill and strategy game which enables them to relive the WWE experience at their homes.
Slam Attax Rumble aims to offer boys more choice than before. The cards are powered with a total of six stats or ratings to choose from. The ratings the company adds reflect the performance and star appeal of the individual WWE entertainer and are completely aligned to SuperStar or Diva‘s current form.
The WWE Slam Attax collection system comprises of primarily two key components ‘Cards‘ and ‘Starter Packs‘. Cards are available as different products ranging from packet of five cards at Rs 15 to multipacks of 50 packets at Rs 750.
Starter Packs are available in two varieties and this product enables gaming and facilitates collection of the cards. Similar to the pattern of Topps‘ all table top games, Slam Attax requires players to employ their knowledge of the various WWE SuperStars and the game rules in order to create a strategic line up of SuperStar cards to outwit their opponent.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
