Brands
Too Yumm! chips away at hangovers with world’s first party snack twist
MUMBAI: Hangovers just got out-snacked. Too Yumm!, India’s self-styled “disruptive snacking brand”, has unveiled what it calls the world’s first anti-hangover chips, a bold innovation that promises to let partygoers munch, dance, and wake up fresh.
Branded party harder chips, the snack takes inspiration from Livitup, Vaidya’s trusted anti-hangover supplement. Packed into every crunchy masala bite are natural ingredients clinically known for recovery support turmeric, ginger, black pepper, and green tea antioxidants. The idea: you snack through the night while your body gets a head start on tomorrow.
The launch was led by hindi movie livewire Varun Dhawan, who unveiled the chips in typically high-energy style. A campaign film sees him deliver cheeky twists on blockbuster dialogues while declaring the snack the “game-changer every party needs.”
“Too Yumm! has always been at the forefront of snacking disruption,” said Too Yumm! CMO Yogesh Tewari “With Party Harder Chips, we’re bringing a world-first product designed especially for celebrations. Partnering with Livitup meant we could create a snack that doesn’t just taste bold but also genuinely supports a better next day.”
Currently available on Blinkit and Swiggy Instamart, the party harder chips are being positioned as the ultimate late-night companion whether at weddings, festivals, or house parties.
For a brand that has built its identity on cheeky innovations, this one takes the cake or rather, the chip. With Varun Dhawan fronting the campaign and India’s youth as the target, Too Yumm! is betting big that the next morning after every party will finally taste as good as the night before.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
