Nongshim launches Shin Ramyun Kimchi Stir Fry in India

GURUGRAM : India’s love affair with Korean culture is now simmering well beyond screens and playlists. From K-dramas and K-pop to fiery ramen bowls, the Korean wave is finding a firm place in Indian kitchens, and Nongshim Co., Ltd. is ready to serve it hot.

The South Korean food major has officially launched Shin Ramyun Kimchi Stir Fry in India, marking a significant push into one of the world’s fastest-growing instant noodle markets. The product was unveiled at a launch event held at The Westin Gurugram as the company strengthened its focus on premium Korean food experiences tailored for Indian consumers.

The new offering blends the signature spice of Shin Ramyun with the tangy, savoury flavour of stir-fried kimchi, creating a bold taste profile aimed at Gen Z and millennial consumers increasingly drawn to global street-food trends and instant gourmet formats. For Nongshim, the India launch comes at a strategic time. With South Korea’s domestic noodle market reaching maturity, the company is accelerating international expansion under its “Global Agility & Growth” vision. India, with its rapidly expanding appetite for international flavours and digital-first consumption habits, has emerged as a priority market.

The company currently exports products to over 100 countries, while Shin Ramyun is available in more than 200 countries and regions worldwide. Nongshim recently reported global annual revenues of nearly KRW 3.5 trillion and is targeting KRW 7.3 trillion in annual revenues by 2030 through aggressive international growth. India’s instant noodle market, estimated to have crossed USD 2.1 billion, is also evolving quickly. Consumers are increasingly seeking authentic international flavours, while quick commerce platforms are becoming the preferred route for food discovery and impulse purchases.

Recognising this shift, Nongshim Co., Ltd. and its India distribution partner Rama Vision Limited are rolling out the product through digital-first channels, including Blinkit.

Speaking on the launch, Nongshim Co., Ltd. president and chief executive officer, Jo Yong-chul said, “India is one of the most exciting markets for Nongshim globally, driven by growing consumer interest in Korean food and evolving consumption patterns. Through the launch of Shin Ramyun Kimchi Stir Fry and our availability on Blinkit, we aim to make authentic Korean flavours more accessible to Indian consumers while strengthening our long-term presence in the country.”

He added that while China remains the company’s biggest market currently, India is expected to become its top growth market within the next five years.

Meanwhile, Rama Vision Limited, director – marketing, Arhant Jain said younger Indian consumers are increasingly influenced by global food culture and digital trends, making Korean food categories particularly attractive in the current market landscape.

With Korean flavours continuing to spice up Indian menus, Nongshim’s latest launch signals that the battle for the country’s instant noodle bowl is becoming far more global.