MAM
Tokyo Paralympics: iQOO honours athletes in its new campaign
Mumbai: As the Tokyo 2020 Paralympic Games began on 24 August, iQOO, in collaboration with Omnicom Media Group India, launched a digital campaign ‘I Quest On and On’ saluting the indefatigable spark, thrill, and drive of para-athletes on their journey to become the best versions of themselves.
The campaign features sportspersons Suyash Jadhav (para-swimming) and Vikas Singh Bhati (para high jump) in a short video that captures the deep motivation with which they train to attain their goals. The film celebrates their passion and rigour, while highlighting their unparalleled skill.
Omnicom Media Group, chief content officer, Shailja Saraswati Varghese said, “The campaign was created to articulate and honour the greatest quest we have – to quest on and on towards the best version of ourselves. This is the spirit behind iQOO as a company, so we took this route as it resonated deeply. Monster performances are delivered by the resolve to outdo our own benchmarks. Suyash Jadhav and Varun Singh Bhati personify this indomitable spirit. As does the entire product range from iQOO like the recently released iQOO 7 legend.”
Iqoo, chief marketing officer, Gagan Arora said, “We respect the spirit of para athletes and salute their quest to perform to the best of their ability while representing India at Tokyo. iQOO believes in the same philosophy of ‘I Quest On and On’, pushing the limits to provide the best for the consumers. This campaign is our tribute to these champions, who make us proud by pushing boundaries and challenging odds with their undying spirit and relentless effort.”
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
