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Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign

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Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo Olympics 2020. A total of seven BPCL employees will represent India in the Games scheduled to begin from 23 July.

Olympic Games are watched by an incredibly broad range of people and the sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. BPCL has lined up series of campaigns to take the brand to people during Olympics, said BPCL chief general manager, PR and brand, Abbas Akhtar.

A special digital campaign ‘Humans of Bharat Petroleum’ narrates the inspiring stories of seven BPCL sportspersons Deepika Kumari and Atanu Das who will represent Indian Archery, and Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad, Varun Kumar are the members of Men’s Hockey team.

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BPCL has a rich history of supporting budding sports talents, inducting about 250 sportspersons in various sporting disciplines in the last several decades. “Among oil & gas PSUs, BPCL has the largest presence in Tokyo Olympics 2020. We, at BPCL, have always identified, inducted, and nurtured talent in various sporting disciplines,” Akhtar added.

Other components of the ‘Jeet Ka Padak’ campaign will include an Olympic trivia quiz, videos on archery and hockey; inspiring stories of players on social media platforms, and on-ground activities including a ‘selfie’ booth at BPCL’s fuel stations. The company has planned for traditional BTL campaigns, social media campaigns, integrated campaigns, as well as reaching out to employees through in-house communication mediums.

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Brands

Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss

Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.

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MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.

In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.

Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.

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Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.

At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.

On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.

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Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.

The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.

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