Brands queue up for Neeraj Chopra Classic as javelin goes prime time in India

MUMBAI: India’s golden boy of athletics is attracting more than just medals. The inaugural ‘Neeraj Chopra Classic’—India’s first global javelin competition—is drawing serious brand muscle ahead of its 5 July debut at Bengaluru’s Sree Kanteerava Stadium.

The event is headlined by Bharat Petroleum Corporation Ltd (BPCL) and backed by a power-packed sponsor roster that includes Visa (official partner), Audi India (mobility partner), BodyArmor Lyte ORS (hydration partner), Duolingo English Test (learning partner), and Snapchat (content partner).

Radisson Hotel Group is the hospitality partner, JioStar the broadcast partner, and FanCode Shop is handling official merchandise—making the NC Classic a 360-degree sporting spectacle both on-ground and online.

Speaking on the response from brands to the NC Classic, JSW Sports chief commercial officer, Karan Yadav said, “The versatility and range of brands that have decided to come on board with the NC Classic is testament to the potential this competition has. These are the biggest names in world javelin, spearheaded by Neeraj, competing on Indian soil for the first time. The event has all the ingredients to be a blockbuster, and a regular fixture on the world athletics calendar. The response to partner with the event has been fantastic, and it only augurs well for the future of live sport planned to global standards, in India.”

With the world’s top javelin throwers gearing up to compete, the Neeraj Chopra Classic is shaping up to be more than just a one-off event—it’s India’s blockbuster entry into the world of elite field sports.