MAM
Tokyo Olympics: BPCL celebrates Indian athletes in the latest campaign
Mumbai: Bharat Petroleum Corporation Limited (BPCL) has launched a series of campaigns under the title ‘Jeet Ka Padak’ to support and celebrate Indian sportspersons at the Tokyo Olympics 2020. A total of seven BPCL employees will represent India in the Games scheduled to begin from 23 July.
Olympic Games are watched by an incredibly broad range of people and the sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. BPCL has lined up series of campaigns to take the brand to people during Olympics, said BPCL chief general manager, PR and brand, Abbas Akhtar.
A special digital campaign ‘Humans of Bharat Petroleum’ narrates the inspiring stories of seven BPCL sportspersons Deepika Kumari and Atanu Das who will represent Indian Archery, and Lalit Upadhyay, Virendra Lakra, Harmanpreet Singh, Vivek Sagar Prasad, Varun Kumar are the members of Men’s Hockey team.
BPCL has a rich history of supporting budding sports talents, inducting about 250 sportspersons in various sporting disciplines in the last several decades. “Among oil & gas PSUs, BPCL has the largest presence in Tokyo Olympics 2020. We, at BPCL, have always identified, inducted, and nurtured talent in various sporting disciplines,” Akhtar added.
Other components of the ‘Jeet Ka Padak’ campaign will include an Olympic trivia quiz, videos on archery and hockey; inspiring stories of players on social media platforms, and on-ground activities including a ‘selfie’ booth at BPCL’s fuel stations. The company has planned for traditional BTL campaigns, social media campaigns, integrated campaigns, as well as reaching out to employees through in-house communication mediums.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
