MAM
Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024
Mumbai: As excitement builds for the ICC Men’s T20 World Cup 2024, Disney Star unveils its stellar line-up of 19 brands across various categories. This impressive ensemble features prominent names such as Dream 11, Maruti, AMFI, Parle Products, BPCL, Haier, ICICI Bank, Jockey, KP Group (Kamala Pasand), Campa, Samsung India, Housing.com, Jaquar Group, Castrol, Kent RO, TVS Eurogrip, Macho Hint, McNroe, Vimal, with a few more sponsors in the pipeline. This diverse array of sponsors underscores the tournament’s widespread appeal and substantial importance.
Disney Star head of network – ad sales Ajit Varghese commented, “We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament. This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world.”
The matches will be telecast exclusively on the Star Sports network and will be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament begins on 2 June, featuring record 20 teams divided into four groups, competing in 55 matches. The participating teams are Afghanistan, Australia, Bangladesh, Canada, England, India, Ireland, Namibia, Nepal, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea (PNG), Scotland, South Africa, Sri Lanka, West Indies, Uganda, and the USA.
Cricket enjoys a revered status in India, making the ICC Men’s T20 World Cup a significant event that brings together passionate fans and players in a grand celebration of the sport.
