MAM
Togglehead bags Yardley london’s National digital mandate
Mumbai: As a part of its commitment towards ensuring a strong presence in the digital sector, Yardley,a premium personal care brand, has appointed Togglehead,a leading independent digital agency in Mumbai to handle its digital duties.
The mandate entails full-service digital marketing support for Yardley london pan India; Togglehead will not only be responsible for conceptualizing and executing digital strategies across platforms but will also look into influencer marketing for the brand.
Another key agenda in the deal is media spend for which the agency will work in tandem with the brand and couple strategic insights with distinct solutions to settle on an optimal combination of digital media outlets.
Cementing the partnership, Aatef Bham,Co-founder & Director of Business Development, Togglehead says, "Yardley london is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic brand and understand the need of the hour; digita I is at the core of brands looking to thrive,especially in competitive sectors. Our aim is to shape Yardley's online presence in a way that appeals to the digital-first audience with content that is personalized,relevant, and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India."
With this partnership,Togglehead has bagged yet another strong brand with roots in the beauty, skincare, and FMCG segment.
Commenting on the appointment, Manish Vyas, Vice President and Business Head, Yardley India, Wipro Consumer Care & lighting says, "With the appointment ofTogglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley is the oldest living brand in the world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today's youth."
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
