MAM
Togglehead bags Yardley london’s National digital mandate
Mumbai: As a part of its commitment towards ensuring a strong presence in the digital sector, Yardley,a premium personal care brand, has appointed Togglehead,a leading independent digital agency in Mumbai to handle its digital duties.
The mandate entails full-service digital marketing support for Yardley london pan India; Togglehead will not only be responsible for conceptualizing and executing digital strategies across platforms but will also look into influencer marketing for the brand.
Another key agenda in the deal is media spend for which the agency will work in tandem with the brand and couple strategic insights with distinct solutions to settle on an optimal combination of digital media outlets.
Cementing the partnership, Aatef Bham,Co-founder & Director of Business Development, Togglehead says, "Yardley london is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic brand and understand the need of the hour; digita I is at the core of brands looking to thrive,especially in competitive sectors. Our aim is to shape Yardley's online presence in a way that appeals to the digital-first audience with content that is personalized,relevant, and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India."
With this partnership,Togglehead has bagged yet another strong brand with roots in the beauty, skincare, and FMCG segment.
Commenting on the appointment, Manish Vyas, Vice President and Business Head, Yardley India, Wipro Consumer Care & lighting says, "With the appointment ofTogglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley is the oldest living brand in the world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today's youth."
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
