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TO THE NEW showcased digital analytics services at 3rd Marketing Analytics Summit, 2019
MUMBAI: TO THE NEW, a premium digital technology company that provides end-to-end digital marketing services was a sponsor and exhibit partner at the 3rd Marketing Analytics Summit, 2019 held on 24-25th June, 2019 in Mumbai. The 3rd Marketing Analytics Summit was packed with insightful sessions and practical knowledge to strengthen the marketing measurement efforts and uplift the overall marketing ROI.
The summit was designed for professionals who wanted to take a deep dive into measuring the metrics; from retail to e-tail: making your bricks click; analytics transforming customer loyalty programs; testing new digital marketing strategies to drive acquisition, etc. TO THE NEW showcased its digital intelligence and digital analytics capabilities that enable brands and website owners to craft an effective marketing journey.
TO THE NEW was a perfect partner for Marketing Analytics Summit, as they have been a part of the Digital marketing industry for more than a decade and offer to curate and repurpose marketing and analytics strategies for brands. Their digital marketing offerings and services for web and mobile applications aim to make marketing more technology and data-driven for enriched and actionable insights.
Commenting on the same, Mr. Raman Mittal, Co-Founder and CMO, TO THE NEW, said “We are glad to sponsor the 3rd Marketing Analytics Summit. With our expertise in Digital Marketing and Analytics we implement, audit and report for more than 30 clients across the globe. Our focus is to constantly keep the digital transformation of our partners ahead of their competition by providing them with cutting- edge solutions to help them reach their business goals.” TO THE NEW has a strong expertise in leading industry tools such as Adobe Analytics, Google Analytics, Launch by Adobe, Firebase, MixPanel and the likes.
The event featured speakers from across industries like Ankoor Dasgupta, VP-Marketing at Sheroes; Binda Dey, Head Marketing at Red Chillies Entertainment; Kani Manoharan, Senior Manager at Accenture; Karthik Kumar, Head Marketing Analytics, Amazon, etc.
Every year, the summit attracts a diverse community of industry professionals and this year’s edition witnessed over 150 attendees.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
