Digital
To The New scores a hat-trick as Prime Video’s preferred partner for 2025
MUMBAI: To The New has once again made the cut as Prime Video Preferred Fulfillment Vendor (PFV) for 2025, proving it knows exactly how to package, polish, and push pixels to perfection.
For the third year running, the digital technology services firm has been handpicked by Amazon Prime Video as part of its global PFV roster, a tightly curated club of partners trusted to handle the heavy lifting of content delivery, localisation, and OTT-ready packaging.
“TO THE NEW has consistently demonstrated a deep understanding of our content fulfillment requirements,” said Prime Video & Amazon Studios head of global media vendor services, Paul Nguyen. “Their ability to deliver with accuracy, speed, and alignment to our standards has made them a valued partner in our global operations. Their continued recognition in our PFV program reflects our ongoing collaboration and their focus on meeting Prime Video’s expectations.”
“We are pleased to continue our partnership with Amazon Prime Video as a Preferred Fulfillment Vendor,” said To The New co-founder & CEO, Narinder Kumar. “This recognition is a testament to our team’s deep domain expertise and our unwavering commitment to helping content creators and studios deliver exceptional viewing experiences to global audiences.”
In the streaming world, where one glitch can trigger mass exits, consistency is currency. To The New brings both blending deep domain expertise with slick, automated workflows that keep content flowing fast, secure, and studio-grade.
With marquee clients across media and entertainment, the firm has quietly become a behind-the-scenes juggernaut, ensuring your next binge-watch lands glitch-free and grammatically correct.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
