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TNS restructures operations in APAC region
MUMBAI: Custom research company TNS has restructured its operations in the Asia Pacific (APAC) region.
Under the new structure, Singapore will become the APAC regional headquarters. This will be followed by the re-organisation of TNS operations in Asia Pacific, Middle East and Africa into two separate regions: TNS Africa and Middle East (AME) and TNS Asia Pacific (APAC).
Said CEO Africa, India and Oceania Chris Riquier, “This structure responds to feedback provided to us by clients and staff; it will allow us to be more dynamic and responsive to the many opportunities and challenges presented by this exciting growth region.”
According to the company, the new structure was created to reflect the differing needs of APAC‘s diverse markets, increase the level of focus on clients, improve efficiency and take advantage of Singapore‘s status as the regional hub for global clients and the headquarters location for many Asian companies.
Chris Riquier, currently CEO Africa, India and Oceania, will become CEO Asia Pacific effective from 1 January next year. He will be joined by Heather Payne as CMO and supported by Neerja Wable who, in addition to her responsibility as India and Sri Lanka CEO, will focus on APAC client development.
Reflecting the importance of China and Indonesia as rapid growth markets, Serene Wong, (CEO China) and Raghavan Srinivasan will report directly to the APAC CEO.
While Hamish Munro has been appointed as managing director of Singapore, Wade Garland (CEO Hong Kong) will assume line management for Taiwan led by Manny Inocencio. Ralf Matthaes will oversee Vietnam and Malaysia while Grant Bertoli will oversee Thailand and the Philippines. Yazid Jamian (MD Malaysia) and Gary de Ocampo (MD Philippines) will report to Ralf and Grant respectively.
APAC will be led by a five member board comprising Chris Riquier (CEO), Paul Durant (CFO), Heather Payne (CMO), Michelle Griffin (CTO) and Neerja Wable (CEO India and Sri Lanka) supported by Chairman Jamie Hall.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
