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TMS to sell airtime for IPL’s broadcast on ITV
MUMBAI:Targeted Marketing Solutions (TMS) has acquired the rights to sell airtime and sponsorship of ITV‘s coverage of the IPL in the UK.
With India winning the World Cup and a huge following for the game amongst the South Asians in UK, ITV has decided to market the appeal of IPL to that audience. ITV has partnered with TMS (Targeted Marketing Solutions) Ltd to penetrate into this local market.
Recently, ITV secured a new four year deal with Nimbus Communications for the UK broadcast rights for Indian Premier League. Under the new agreement, live coverage of IPL matches will be broadcast free-to-air on ITV4 and simulcast live on ITV.com.
The fourth season of the Indian Premier League kicked off on 8 April and runs over 74 matches to 28 May.
ITV4 coverage will be produced by ITV Sport. Matt Smith presents live coverage of the opening match of season four. Joining Matt Smith throughout the tournament will be a host of big names from the world of cricket, including broadcaster and journalist Simon Hughes, current England Twenty20 captain Paul Collingwood, and former England internationals Alec Stewart, Mark Butcher, Dimitri Mascarenhas and
Vikram Solanki.
ITV Group Account Director Leon Barnett said: “We are delighted to be working with TMS during the IPL cricket. TMS has an excellent knowledge of the South Asian advertiser market and we are confident that this association will open up new opportunities during the tournament.”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
