Brands
Titan’s new TVC defines the joy of gifting
New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands.
The brand wants the buyers to look at the iconic brand, and the original owner of the gifting platform, in a brand new light. A special part of this objective was to return the brand’s ever-popular theme music to its earlier status as gifting as a warmest mnemonic. The message is supported by a wide range of watches across several collections; one for every kind of gifting moment, or relationship.
The creative rendition of the brief celebrates the long-forgotten ‘Joy of Gifting’. The television commercial created by Ogilvy India showcases a playful and warm situation set in a college classroom. What initially appears to be routine mischief in an otherwise regular lecture snowballs into a heartening group effort by the students to thank their teacher. A rendition of Titan’s classic signature melody is recreated by the students in acapella form, by thumping on desks and classroom stationery, and of course their own voices. While the teacher looks on, overwhelmed by emotion, a student walks up to him and hands him a book that celebrates their memories. Upon flipping the pages, he finds in one of the pages, a sophisticated Titan watch.
Titan Watches Global marketing head & product head Rajan Amba said, “The new TVC rekindles an emotional bond that plays an important role in shaping our lives. Gifting is as much about receiving as it is about giving, and giving freely without expectations greatly increases the joy of giving. We have brought back the Titan tune in an emotional yet contemporary manner which is bound to bring back memories among an audience of all ages.”
Ogilvy executive chairman and national creative director Piyush Pandey, also shared his views on the commercial, “The new Titan campaign dovetails the introduction of more world class watches by Titan. The campaign explores deep human emotions associated with gifting. The first in the series is a tribute to the great Indian tradition of gurushishya.”
Brands
Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
