MAM
Titan Eye+ launches integrated campaign with Ayushmann Khurrana
Mumbai: Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign “Expert Who Cares” focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.
The TVC features Khurrana with a kid in a Titan Eye+ showroom in an instance where they have to buy spectacles. Khurrana begins the process as most consumers would, by checking how the frames look.
The film takes an interesting turn when the kid urges Khurrana to reconsider his questions and takes charge of the situation. Through this engaging ad film, Titan Eye+ conveys the importance of asking the right questions about your eye health and assures consumers that they have all the right answers to their concerns.
Commenting on the new campaign, Titan Company marketing head for eyecare division Maneesh Krishnamurthy said, “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask. What better way than to ask it disarmingly with a child’s innocence.”
“The Titan Eye+ brand promise is expertise and empathy, and the ‘Experts Who Care’ campaign advances that conversation. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs,” he added.
Titan Eye+ has led the category conversation since its inception, starting by being the first retailer to offer an open-browse format and standard pricing across all stores. With a 4.9 star rating on Google by over five lakh consumers, Titan Eye+ is its customers’ favourite and trusted eyewear brand. With a wide range of designs and styles that cater to different functionalities, the brand, with its new campaign, successfully puts out the idea that eye testing and expert advice should override every other buying decision when it comes to eyewear.
Sharing the idea behind the campaign, Ogilvy Bangalore COO Puneet Kapoor said, “With this campaign, Titan Eye+ champions a behavioural insight in the category, which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated only by the style of conversation that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That is where this campaign succeeds and strikes the proper balance in the conversation we need to have.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
