Brands
Titan Company ventures into the handbag category with IRTH
Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.
However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.
These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.
Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”
Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”
IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.
Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.
These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
