Nineties nostalgia meets contemporary Indian design as the accessories brand builds a multi layered campaign around one of television's most iconic sitcoms
The initiative aims to capitalise on India's growing fitness culture
The CAGR for the organised bag market is estimated to be around 13 per cent.
With its tagline "Yours To Define," the campaign celebrates the live-and-let-live ethos.
IRTH is positioned as a thoughtfully designed women's handbag brand
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