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Tinder launches school of swipe for Indian daters
MUMBAI: Turns out dating could use a syllabus after all. Tinder has launched School of Swipe in India, a mobile-first digital resource that’s part dating coach, part emotional wellness guide, and entirely judgment-free. Think of it as the wingmate who knows exactly what to say when you’re staring at your phone wondering, “Should I send that text?”
The platform tackles everything from building profiles to reading emotional cues to safely taking conversations offline. With 26 per cent of young Indians already googling their way through dating dilemmas, Tinder’s timing hits the sweet spot.
Developed with insights from youth platform Yuvaa and relationship expert Chandni Tugnait, School of Swipe speaks the language of Gen Z daters. The microsite features everything from mindful connection tips to a cheeky Red Flag–Green Flag quiz that helps users spot healthy relationship patterns. There’s even a dating dictionary decoding terms like “Kissmet,” “Bed Marinating,” and the ever-popular “Cherry Bombing.”
“At Tinder, we’re constantly reimagining what safe and social dating looks like,” says Tinder India and Korea communications lead Aditi Shorewal. “Through School of Swipe, our goal is to help young daters approach every match with mindfulness, safety, and self-assurance.”
The numbers tell an interesting story. Yuvaa’s research reveals 68 per cent of gen z daters say dating’s pace affects their emotional wellbeing. Yet 71 per cent believe dating today is healthier and more honest than before. When things get rough, 61 per cent turn to humour, movement, or mindfulness, whether that’s sharing memes, dancing, or journaling their feelings.
Tugnait’s guidance anchors the platform. “Dating is as much about your head as your heart,” she notes. “When emotions and boundaries align, you create space for relationships that feel natural and nourishing.”
The resource is available in Hindi, Marathi, Kannada, and Bengali, making it genuinely accessible across India’s linguistic landscape. Dating never came with an instruction manual. Now it does. And it’s got jokes, quizzes, and actual expert advice. Not a bad upgrade, really.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
