Brands
Tinder commissioned a market survey of 1500 Indian singles
Three date rule, play hard to get, men should pay, dress your best; you’ve probably heard every piece of traditional dating advice. But how much of it translates to IRL dating behaviour? Research shows Indian singles don’t pay attention to traditional dating rules or gender related responsibilities, so it may be time for a dating rule upgrade.
Do women care about who sends the first message, how do men like to express romantic feelings, how soon do you wait after a first date to text each other and how cool is too cool when on a date?
Tinder commissioned a market survey of 1500 Indian singles from 7 cities, across the 18-34 age group who own a smartphone, and here’s what it shows.
When you use online dating services, which type of details could turn you on/off when looking at a potential date’s profile?
85% say the profile picture is the biggest turn on.
2. Who should organise the first date?
50% feel it doesn’t matter who organises the first date.
|
Who
Me My date It doesn’t matter |
Total
28% 22% 50% |
Men
31% 18% 52% |
Women
25% 26% 49% |
3. How soon after a successful first date would you send a message?
71% connect within a day, with 50% sending a message it less than an hour after a successful date.
4. Who sends the first message after a successful first date?
45% of people surveyed don’t think it matters either way
|
Who
It doesn’t really matter My date Me |
Total
45% 25% 30% |
Men
45% 18% 36% |
Women
44% 33% 23% |
5. Who is responsible for organizing the second date?
There’s little room for stereotypical gender roles when organising dates: 48% of people think it doesn’t matter
|
Who
Me My date It doesn’t really matter |
Total
30% 22% 48% |
Men
35% 17% 49% |
Women
25% 28% 47% |
6. How do you express your feelings to each other?
Women are in favour of WhatsApp (51%) and men favour a traditional phone call (48%)
7. Who do you share details of a successful first date with?
63% of people share details with their best friends
8. What do you share about a first date?
Both men and women share their dreams about a promising future equally
9. Your date is playing it cool or not telling you how they feel?
Ghosting and benching are not dating behaviours that Indian singles demonstrate
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
