MAM
Timex launches new collection to celebrate 150th anniversary
MUMBAI: Timex Watches has clocked 150 years of existence worlwide! To commemorate the occasion, Timex brand ambassador Brett Lee has launched the Timex 150 years watch collection.
The new collection comprises of 25 styles, 14 of which are for men. The watches in this collection are based on the latest trends from the Basel 2004 Watch Fair, lending a futuristic appeal to the collection.
The men’s collection has steel watches in wide leather straps with bolder stitches. The watches are both in soft muted and bright metallic colours and have retro influence on designs with multiple graphic features dial. The women’s collection are in squares and rectangular shape with wide cuff leather straps; particularly white leather straps. The main highlight of the women’s collection is the use of floral and rainbow colours in metallic hues for the dials.
Lee was quoted in an official release saying, “The Timex brand is known for its sporty, techie and futuristic watch collection. I am sure that Timex, which is catching up with my speed of 160 kmph, will soon reach even greater heights”.
Last year Timex reached the landmark of selling one billion watches worldwide.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
