MAM
Times TV Network to up ad rates by 20% across channels
MUMBAI: Times Television Network (TTN), which claims a reach of 90 million urban affluent Indians with Zoom, Times Now, ET Now and Movies Now, has decided to increase ad rates across the four channels by over 20 per cent from today.
TTN MD and CEO Sunil Lulla said, “Times Television Network is a very uniquely positioned television bouquet which offers distinctive entertainment and quality information to urban affluent audiences and reaches 35 per cent more viewers than the previous year. Each of our channels has a successful track record and has contributed to growing its category. The ad rates reflect the true value we offer to our very valued customers. We will continue to be differentiated, competitive and ahead of the curve.”
A total of 2000 brands are present across the four channels. “Movies Now is off to a strong start while Times Now has been dominating in its genre. This, coupled with the completely distinctive offering of Zoom and the rapid rise of ET Now, seems only appropriate for the Network to command a premium over its competitors,” Lulla added.
A media buyer said that while he hasn‘t received the proposal from TTN increasing ad rates by over 20 per cent, it is a challenge at a time when there are many players. “Due to the fragmentation of viewership, it is already costing more to reach the same number of viewers. From our point of view, delivering efficiency while maintaining costs is a challenge. Right now we are in a complex web. It is not a simple equation. There would have to be a serious justification for a client to agree to such a hike.”
In the news genre, there are many players and Times Now has had a see-saw fight with CNN IBN.
The media buyer also noted that while Movies Now has been doing well with its HD quality of broadcast, it might be too soon to go to the market for a hike as it has been operating for less than a year.
Earlier, Movies Now channel head Ajay Trigunayat had told Indiantelevision.com that the aim would be to double rates. He argued that the rates it charges were not comparable with competition. “Competition gets Rs 3500-5000 per-10 second spot. We want to reach Rs 3000 per spot by increasing the effective rates by 100 per cent over the next three months,” Trigunayat had said in the interview.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
