MAM
Times OOH bags advertising contract for Kolkata International Airport
Mumbai: Outdoor advertising company Times Innovative Media Ltd (Times OOH), a part of Times of India Group has been awarded seven years of exclusive advertising contract for Kolkata’s Netaji Subhash Chandra Bose International Airport.
With this association, Times OOH has finally extended its media footprint into the East region of India, it said in a statement.
Kolkata International Airport, as it is also known, is the largest hub for air traffic in East India. The airport handled 22 million passengers in FY 2019 – 2020, making it the fifth-busiest airport in India, and is a key centre for flights to Northeast India, Bangladesh, Bhutan, China, Southeast Asia, and the Middle East, namely Dubai, Abu Dhabi, and Doha.
In a media statement, the company said the advertising at Kolkata airport will be spread over a whopping 14,700 sq ft and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards. The media plan is designed to be unobstructed to the passenger movement and allows for advertising exposure at strategic touchpoints through the airport premises.
“The City of Joy has given us another reason to rejoice. We are delighted and proud to be awarded the prestigious contract for advertising at Kolkata International Airport,” said Times OOH, chief strategy officer, Aman Nanda. “With this contract and our operations at Delhi, Mumbai, Indore, Coimbatore, and Trichy airports, I believe that we have built a comprehensive presence in every zone of India and can offer an ever wider reach to our clients. I look forward to working closely with AAI to develop the airport into a hotspot for advertising in the region.”
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
