MAM
Times OOH bags advertising contract for Kolkata International Airport
Mumbai: Outdoor advertising company Times Innovative Media Ltd (Times OOH), a part of Times of India Group has been awarded seven years of exclusive advertising contract for Kolkata’s Netaji Subhash Chandra Bose International Airport.
With this association, Times OOH has finally extended its media footprint into the East region of India, it said in a statement.
Kolkata International Airport, as it is also known, is the largest hub for air traffic in East India. The airport handled 22 million passengers in FY 2019 – 2020, making it the fifth-busiest airport in India, and is a key centre for flights to Northeast India, Bangladesh, Bhutan, China, Southeast Asia, and the Middle East, namely Dubai, Abu Dhabi, and Doha.
In a media statement, the company said the advertising at Kolkata airport will be spread over a whopping 14,700 sq ft and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards. The media plan is designed to be unobstructed to the passenger movement and allows for advertising exposure at strategic touchpoints through the airport premises.
“The City of Joy has given us another reason to rejoice. We are delighted and proud to be awarded the prestigious contract for advertising at Kolkata International Airport,” said Times OOH, chief strategy officer, Aman Nanda. “With this contract and our operations at Delhi, Mumbai, Indore, Coimbatore, and Trichy airports, I believe that we have built a comprehensive presence in every zone of India and can offer an ever wider reach to our clients. I look forward to working closely with AAI to develop the airport into a hotspot for advertising in the region.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
