Ad Campaigns
Times Network supports less-cash economy with ‘Remonetise India’
MUMBAI: Keeping in view the current economic revolution in India, Times Network has announced the launch of a nationwide initiative urging Indians to mark the next step forward from demonetization and pledge for growth – ‘Remonetise India’ at an event held in Delhi. The movement seeks to encourage people to spend, enable them digitally, use less-cash and work to partner in India’s growth.
The movement was set in motion with a welcome address by Times Network MD and CEO M K Anand followed by a panel discussion hosted by ET Now News chief editor Supriya Shrinate and comprising of eminent panelist that included IDFC Bank MD and CEO Dr. Rajiv Lall, Maruti Suzuki chairman RC Bhargava, Chairman, Paytm founder and CEO Vijay Shekhar Sharma and Centre for Policy Research senior fellow Dr. Rajiv Kumar.
Anand said, “India is coming to terms with one of the most revolutionary economic reforms that has taken place in the history of this country. From standing in ATM queues to spending and investing back in the economy, the narrative of demonetisation needs to change from its current sentiment towards a movement that brings the economy back on track. We at Times Network take immense pride in announcing this nationwide initiative that will help educate our audience base of 10 crore Indians every month. The subject of the talk will be on how remonetisation and India’s transition to a digital less-cash economy can help India achieve significant growth, and how the citizens can contribute to the same.”
Post the panel discussion, Minister of State (IC) for Power, Coal, New and Renewable Piyush Goyal, gave the key note address and unveiled the ‘Remonetise India’ logo after taking the pledge (enclosed below) in support of the movement. He said, “I would like to thank Times Network for taking up this cause and supporting the government in its move to Remonetise India. I urge the citizens of our country and various stakeholders to join this movement and support the government in its future endeavours.”
In support of the movement and as a part of its own contribution to the goals, Times Network will conduct several on-ground activities like Aadhar camps, investor camps and cashless festivals apart from a robust degree campaign approach that will involve various channels of communication including on-air, digital and social media promotions.
Campaign Manifesto:
We pledge,
To rise and protect,
the world’s fastest growing economy.
To stop doubting and start acting.
We pledge,
To spend now to revive demand, and India’s markets.
To help workers keep their jobs,
farmers sell their produce.
We pledge,
To teach and bring
those around us into digitization.
To help fellow citizens
participate in our New Economy.
We pledge,
To use less cash,
To make it available for those more needy in our villages,
To bring more activities into the formal economy.
We pledge to Remonetise India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
